A new logo for CATIE

CATIE’s new logo, which had its debut at the December 2007 graduation ceremony, is rooted in the vision that staff, students, board members and partners who participated in its development have for the institution.

A summary of that vision, drawn from a survey of staff, students and partners that launched the design process is that CATIE “be a pillar in the construction of a Latin America that is able to overcome social and economic challenges through a respectful and integrated relationship with nature, academic excellence and innovative technologies while managing and multiplying resources that principally benefit rural areas.”

The symbol within the logo, which was created by Eric Hidalgo and his company Absoluto S.A., has been the subject of much conjecture. What does it really stand for? When asked what they imagine it to be, people have answered: a bird in flight, an embryo, a seed, a leaf, a DROP  of water, the three areas of CATIE’s work (research, education, and outreach), innovation, dynamism. All are relevant to an institution that continues to evolve to best serve the needs of its member countries.

However, Hidalgo created it as a leaf, representing life itself. It is tied to CATIE’s innovative, interdisciplinary work in agriculture, environment and sustainable rural development that is directed toward improving the lives of people in Latin America and the Caribbean, especially the rural poor.

The colors, blue and green, are the two preferred by those who participated in the original survey. To respect the attachment some staff had formed to the distinctive joining of the letters “C” and “A” in logo No. 2, the new logo, though in a different font, retains that element.

The yearlong process of developing the logo also included definition of the slogan: Solutions for environment and development, reflecting CATIE’s continuing evolution. As stated in the 2007 External Review of CATIE by a distinguished international panel, “CATIE has grown from a strongly agricultural focus until today it addresses many of the pressing environmental problems of the region....The ability of CATIE to address environmental issues as they impact on the daily lives of rural people sets CATIE apart from other environmental organizations that mostly focus more on environmental protection with a rich world perspective. CATIE occupies a unique and valuable niche in addressing environmental problems with a production system context."

CATIE honors the logos of the past and the achievements and contributions made by those who worked in the years they represented the institution. Under the new logo, it will strive to combine research, higher education and links to farmers and policy makers with cutting-edge science and a grass-roots realism that make CATIE unique in the developing world.



2008





19972007





until 1996

 


More information

Communications Unit 
CATIE Headquarters 7170
Phone: (506) 558-2643
Fax: (506) 558-2058
E-mail: comunicacion@catie.ac.cr

 

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