March 6, 2019. On March 5, the new E-commerce forestal platform was launched in Guatemala, which seeks to facilitate the exhibition of forest products and services to promote their purchase and sale online.
The platform is an initiative of the National Forest Institute (INAB, its Spanish acronym) of Guatemala, coordinated by the Directorate of Industry and Commerce of that institute, and was created thanks to the support of the Secondary Forests project, which is implemented by CATIE (Tropical Agricultural Research and Higher Education Center) with funding from the International Climate Initiative (IKI).
The platform offers a new and innovative way of doing business in the forestry sector, its access is public (the only requirement is to be registered with the INAB) and can be done through http://forestmarketgt.com/.
"In E-commerce forestal the user can generate his/her account, perform advanced searches, explore stores with a wide variety of forest products, view featured ads and browse various categories, including forest enterprises, forest plantations, agroforestry systems and more," said Jean Pierre Morales, leader of CATIE's Secondary Forests project.
In addition, Morales explained that E-commerce forestal is a tool created for the forestry sector, which reinforces INAB's efforts to seek greater precision, legality and modernity in the management of forests and plantations in the country, in order to generate a strong sector economically and environmentally responsible.
The launching of the platform was carried out with the participation of diverse actors of the Guatemalan forest sector, mainly those related to the industry and trade of forest products.
Jean Pierre Morales
Secondary Forests Project Leader
Forests, Biodiversity and Climate Change Program
Karla Salazar Leiva
Information Technology and Communication