MAP Norway in coffee
In 2008, CATIE launched the Mesoamerican Agro-environmental Program (MAP). The first phase of this program ended in 2012. MAP was positioned as an intersectoral platform with multiple partners for knowledge management and innovation. In this first phase, a livelihoods approach was used to facilitate the adoption of sustainable production practices and sustainable natural resources management for 10,000 farming families in priority rural areas of Mesoamerica.
In 2013, the second phase of MAP was begun (2013 – 2017), now known as MAP Norway. This stage involves a new conceptual and operational approach, to help find solutions to the new challenges the people of Mesoamerica are facing in terms of poverty, relationships of inequality, food and nutritional insecurity, degradation of ecosystems and vulnerability to climate change.
These new challenges require an integrated, multi-scale, multi-actor solution with an emphasis on systemic approaches, which MAP Norway, with its partners and allies at all levels, is putting into practice.
MAP Norway proposes implementing innovations at five levels: (1) farming families and their households; (2) agro-ecological and agroforestry management of farms; (3) strengthening the business organizations of producers and the value chains with which they are connected; (4) public and private governance of the territories using the emerging concept of Climate-Smart Territory (CST); (5) scaling up or mass dissemination of the approaches and lessons learned from the CST model with the partners and allies attended at different levels of the program (local, national, regional and extra-regional).
The following is a range of services to develop in a communications strategy for MAP Norway. The strategy would support the achievement of the objectives set by the program in two key territories with the target publics that the program has already defined.
MAP development goal:
Mesoamerican societies use strategies for sustainable land management that provide ecosystem goods and services and reduce rural poverty.
Local, national and regional organizations have the tools, knowledge and ability to implement technological innovations, policies and programs to develop and promote sustainable land use and improve rural livelihoods.
MAP Norway (2013-2017) will work on:
- Training and investments with about 1000 coffee farming families through multi-thematic field schools to promote agro-ecological and agroforestry production and improve their chances of entering the value chain that is developing around this sector.
- Partner organizational and entrepreneurial strengthening through business technical assistance for 8 producer organizations/associations that serve around 2500 families connected to the coffee value chain in 5 municipalities of the target territory (Jinotega, El Cuá, Rancho Grande, El Tuma/La Dalia, San Ramón).
- Promotion and research on practices to improve adaptation to climate change and the provision of ecosystem services in production systems associated with coffee production.