• About CATIE
    • Our Essence
    • Mission, vision and values
    • Strategic Vision
    • Authorities
    • Strategic alliances and projects
    • Institutional transparency
    • Campus CATIE: Espacio de Restauración
  • Research for development
  • Education
    • Oferta Académica
    • Conózcanos
    • Graduate School
    • Capacitación continua
    • Financing
    • Campus Virtual
    • Online payment
  • Our commercial offer
    • Commercial Farm
    • Botanical Garden
    • Forest Seed Bank
    • Biotechnology Laboratory
    • CATIE Specialty Coffee
    • Accommodations at CATIE
    • “Repurpose with purpose”
  • CATIE in the region
    • Belize
    • Bolivia
    • Colombia
    • Costa Rica
    • Ecuador
    • El Salvador
    • Guatemala
    • Haiti
    • Honduras
    • Mexico
    • Nicaragua
    • Panama
    • Peru
    • Dominican Republic
    Have any question?
    (00) 123 456 789
    hello@eduma.com
    • Spanish
    • CATIE in press
    • Library Services
    • Employment
    • Adquisiciones

    CATIE
    • About CATIE
      • Our Essence
      • Mission, vision and values
      • Strategic Vision
      • Authorities
      • Strategic alliances and projects
      • Institutional transparency
      • Campus CATIE: Espacio de Restauración
    • Research for development
    • Education
      • Oferta Académica
      • Conózcanos
      • Graduate School
      • Capacitación continua
      • Financing
      • Campus Virtual
      • Online payment
    • Our commercial offer
      • Commercial Farm
      • Botanical Garden
      • Forest Seed Bank
      • Biotechnology Laboratory
      • CATIE Specialty Coffee
      • Accommodations at CATIE
      • “Repurpose with purpose”
    • CATIE in the region
      • Belize
      • Bolivia
      • Colombia
      • Costa Rica
      • Ecuador
      • El Salvador
      • Guatemala
      • Haiti
      • Honduras
      • Mexico
      • Nicaragua
      • Panama
      • Peru
      • Dominican Republic

      News

      • Home
      • Blog
      • News
      • Communication on forests made room at the XV World Forestry Congress.

      Communication on forests made room at the XV World Forestry Congress.

      • Posted by Marianela Arguello L.
      • Categories News
      • Date 13 May, 2022
      • The session Harnessing the Communication Effect addressed how to communicate to generate a greater impact, with the participation of Marianela Argüello L., from CATIE's Environmental Economics and Sustainable Agribusiness Unit.

      May 13, 2022. Finding the best way to optimize science-policy collaboration and improve communication aubot forestry issues to a wider audience was one of the issues discussed under Sub-theme 5: Managing the communication of forestry information and knowledge at the 15th World Forestry Congress (WFC) of the Food and Agriculture Organization of the United Nations (FAO), held May 2-6 in Seoul, Republic of Korea.

      In this context, Marianela Argüello L., communication and knowledge management officer of the Environmental Economics and Sustainable Agribusiness Unit (UEASS/EfD) of CATIE (Tropical Agricultural Research and Higher Education Center) and coordinator of the Network of Forestry and Environmental Communicators for Latin America and the Caribbean (Recofalc), was one of the speakers at the May 5 session entitled Harnessing the Communication Effect.

      During her participation, Argüello addressed six key communication points to achieve relevance at the local level, highlighting the importance of knowing how to listen, knowing the audiences we are addressing, as well as identifying windows of opportunity to position key forestry or environmental issues or messages among the population. She also discussed the use of information and communication technologies that adjust to local preferences and the importance of forming coalitions, such as the networks of forestry communicators that exist in different parts of the world.

      It is essential to understand the great importance of communication to successfully achieve goals within forestry or climate projects and actions," said Argüello, who added that, despite this, effective communication is not always achieved.

      Many details are omitted, for example, complex and technical language is used and ideas are not presented in a simple way, which sometimes happens when it comes to sharing scientific research results to a non-scientific audience," She explained. 

      Maria de Cristofaro, outreach and capacity building officer of FAO's Forestry Division, said that the forestry sector needs to strengthen communication with the general public to position forests as a solution to global challenges.

      A dynamic session

      The sub-theme 5 session answered the question, how can we be bold in our communication about forests to create greater impact and reach wider audiences? which was answered by communication experts from South Africa, the Philippines, Italy, the United States, Austria and Costa Rica.

      In addition, the session combined the use of eye-catching videos to complement the ideas shared, as well as an introductory video that included the opinions of people mentioning what they understood by sustainable forest, collected in different countries, thanks to the support provided by the members of the networks of forest communicators. The video included opinions from the Dominican Republic, El Salvador, Brazil and Ecuador, corresponding to our Latin American region.

      "The session was dynamic, with clear and direct messages, visually appealing and the viewers felt as if they were having a conversation with us," mentioned Max Yamauchi, a CATIE graduate and collaborator of the Latin American Model Forest Network, based at CATIE.

      Yamauchi, who participated in the session, added that apart from techniques, tools and communication strategies, one message was very clear: 'keep it simple'.

      Importance of participating in the WFC

      "The World Forestry Congress is the most influential conference in forestry, serving as a global platform for members of the international community to meet and produce recommendations and statements on major forest-related issues," said Minister Byeong-Am Choi of the Korean Forest Service, the host institution of the congress, on the official WFC website. For this reason, CATIE's participation in spaces such as this one contributes to its visibility and positioning.

      The XV WFC had as its theme "Building a green, healthy and resilient future with forests" and was organized by FAO and the Korea Forest Service of the Republic of Korea, which hosted the Congress on this occasion. It brought together nearly 15,000 participants from more than 140 countries, both face-to-face and online, making it the first bimodal event of its kind since the start of the coronavirus disease pandemic (COVID-19).

      The first WFC was held in Rome in 1926 and is held approximately every six years; however, it is since 1954 that coordination with host countries began, as was done in this 2022 with the Republic of Korea.

      More information:

      Marianela Argüello L.

      Communication and Knowledge Management Office

      Unit for Environmental Economics and Sustainable Agribusiness (UEAAS/EfD)

      CATIE

      marguello@catie.ac.cr

      Written by:

      Marianela Argüello L.

      Communication and Knowledge Management Office

      Unit for Environmental Economics and Sustainable Agribusiness (UEAAS/EfD)

      CATIE

      marguello@catie.ac.cr

      (Visited 194 times, 1 visits today)
      • Share:
      Marianela Arguello L.

      Previous post

      CATIE participates in study to improve the welfare of coffee-growing families in Pitalito, Colombia
      13 May, 2022

      Next post

      Delegation of the European Union in Costa Rica visited CATIE
      16 May, 2022

      You may also like

      Productoras-cabras-CIENPINOS1
      Goat producers reflect on the role of women in agricultural development and climate governance
      6 June, 2025
      gusano-barrenador1
      Indigenous Communities Receive Training to Combat the Screwworm
      6 June, 2025
      nutricionistas-gt1
      Guatemalan Nutritionists Trained in Key Tool to Strengthen Decision-Making in Child Nutrition
      6 June, 2025

      Search

      Categories

      • CATIE IN PRESS
      • EMPLOYMENT
      • Events
      • News
      • Noticias Guatemala
      • Noticias institucionales
      • Noticias Posgrado

      CATIE IN PRESS



      (506) 2558-2000



      comunica@catie.ac.cr



      Facebook-f




      Twitter




      Instagram




      Wikipedia-w




      Linkedin-in




      Youtube

      Suscribe

      • Sitemap
      • Contact
      Utilizamos cookies con el fin de ofrecer, mejorar, proteger y promocionar nuestros servicios.Al hacer clic en "Aceptar todo", acepta el uso de TODAS las cookies. Sin embargo, puede visitar Configuración de Cookies para proporcionar un consentimiento controlado.
      RechazarAceptar todo
      Manage consent

      Privacy Overview

      Este sitio web utiliza cookies para mejorar su experiencia mientras navega por el sitio web. De estas, las cookies que se clasifican como necesarias se almacenan en su navegador, ya que son esenciales para el funcionamiento de las funcionalidades básicas del sitio web. También utilizamos cookies de terceros que nos ayudan a analizar y comprender cómo utiliza este sitio web. Estas cookies se almacenarán en su navegador solo con su consentimiento. También tiene la opción de optar por no recibir estas cookies. Pero la exclusión voluntaria de algunas de estas cookies puede afectar su experiencia de navegación.
      Necessary
      Always Enabled
      Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
      Functional
      Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
      Performance
      Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
      Analytics
      Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
      Advertisement
      Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
      Others
      Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
      SAVE & ACCEPT